Too many companies nowadays completely enslaving the image of the giraffes for their commercial profit. I cannot judge these people, everybody makes money the way they can, but anyway this should be discussed. When it comes to business and commercial, there is no limits today, every method is welcome. Kids involving in commercial is a 100 year tradition for the western marking, good example is the kid eating the bar of chocolate with the mess around his mouth. But what I don’t like when giraffe images used for EVERYTHING which does not have any relation with giraffe. For instance the food. I saw many cafes and bars networks around the world who either uses image of giraffe or simply use “giraffe” purely or in combination in the name of establishment. What is the purpose to do so? Are the selling the meat of giraffes, cooked properly, with the slogan “Giraffes are delicious!”. Their original slogan “Global Food” leads only to these ideas. But again and again I see new business opened which stubbornly link their name, logos and other attributes with giraffes. So shame to giraffe.net and other food entertainments for doing such things.

Another stupidity  are among the banks and mobile networks operators. For instance Ukrainian  giraffe.ua. I was trying to guess why exactly to call the company with giraffe name, but no reasonable explanation was found. Same for the Russian gfcctv.ru, maybe due to giraffe is always on height and can easily observe with the better angle view.

But was made me little bit angry is one of the Thai banks – Krungsri bank. What was the reason to use giraffe image ? I’m prostrated.

So in the end I wish to say that people love giraffe. They are so popular that it is possible to embed the image of giraffe in to any service or products, and it attracts people and generate profit. But it would be nice to see not stupid approach and at least to see the link, why the image of giraffe was chosen for particular business.